007 Only (Italian)

Since 1995 and the release of GoldenEye, an OMEGA Seamaster has adorned the wrist of cinema’s most famous spy: James Bond, Agent 007.

Whether the Diver 300M, the Planet Ocean 600M, or the Aqua Terra 150M, the Seamaster accompanies Bond on his most perilous missions as well as in his most elegant moments.

Two actors portrayed James Bond during this period: Pierce Brosnan from 1995 to 2002, and Daniel Craig since 2006.

Naturally, both actors wore these Seamasters on screen and during promotional events, but it is worth emphasizing that this partnership is ultimately built around the character himself, making Bond a fictional brand ambassador.

OMEGA made full use of this association through major international advertising campaigns accompanying each film release. At the same time, OMEGA developed several commemorative limited editions, distinct from the watches seen on screen.

For the very first time, this book offers a comprehensive overview of all OMEGA models linked to the world of the most famous spy in history.