The present Genève Automatic is a reference ST 166.0123 designed by Willy Loertscher.
It is in very nice condition, fitted with its rare steel bracelet reference 1125.
It is a particularly attractive example of this iconic model, very difficult to find in such condition.
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The present Genève Automatic is a reference ST 166.0123 designed by Willy Loertscher.
It is in very nice condition, fitted with its rare steel bracelet reference 1125.
It is a particularly attractive example of this iconic model, very difficult to find in such condition.
The Omega Genève reference 166.0123 is a distinctive vintage automatic wristwatch produced in the early 1970s, and widely attributed to designer Willy Loertscher, who won a special mention at the Prix de la Ville de Genève in 1970 for this specific design. It is particularly notable for its bold case design, characterized by a wide, rectangular shape that reflects the experimental and futuristic aesthetics of the era.
The watch features a large stainless steel case, typically measuring around 45 mm in width, giving it a strong wrist presence despite its relatively slim profile. Its dial is generally minimalist, available in various tones such as silver, grey, or black, with applied hour markers and a date function.
Powering the watch is the Omega caliber 1481 automatic movement, developed during the early 1970s, known for its compact construction and practical quickset date mechanism.
Protected by an acrylic crystal, the watch retains its period-correct vintage character. The overall design emphasizes both functionality and avant-garde styling, making it a striking example of Omega’s more unconventional creations of the time.
With its oversized proportions, unique geometry, and association with 1970s industrial design, the reference 166.0123 stands out as a rare and collectible piece, appreciated by enthusiasts for its originality and strong visual identity.
In 1848, Louis Brandt founded a company in La Chaux-de-Fonds which would become Omega. In the 1880s, the Louis Brandt & Fils company moved to its current site in Bienne and in 1894 the caliber Omega was created, which would give its name to the company. Renowned for its precise, innovative and affordable watches, it became the largest supplier of watches to the British Army during World War II. It also became the first company to time the Olympic Games in 1932. Among its range of numerous professional watches, the Speedmaster became the first watch worn on the moon in 1969.
The purpose of this document is to determine whether the constituent parts of the watch are conform to the model reference /period or not, and to value their condition and importance.
All the watches are provided with a digital certificate (the Watchfid-ID), that will be uploaded on your protected and anonymous digital wallet.
This document presents each watch in the most objective and detailed manner possible, thanks to a substantiated analysis, high-resolution photos designed to highlight all elements of the watch and an innovative rating system. Available in printed and digital versions.
On request and when available, an extract of the archives from the manufacturer can be obtained.
