Protect your watch collection, at home, in a safe or on your wrist. Anywhere in the world.
Watch For Life is a consultancy firm specialising in the protection of watch collections.
Our Latest Book
The history and diversity of this chronograph is such that two (independent) volumes have been devoted to it.
The first volume is dedicated to hand-wound Daytonas produced between 1963 and 1988.
The second volume is entirely devoted to automatic models (from 1988 to the present day).
Together, the two books will provide readers with a comprehensive guide to the entire production history of the most famous chronograph of all time.
Our Value Proposal
It is more than just selling watches.
The Watchfid concept is unique and based on the huge research and the reference books of its founding partners during the last 15 years.
It is not centered on a specific activity, but on a defined target client segment. Watchfid is a comprehensive ecosystem devoted to watch lovers.
Our Organization
Purchasing a collectors’ watch is generally not an easy exercise. The diversity of pieces on offer and price inflation demand a certain degree of insight.
Thanks to an efficient organization and the consolidated background of our team, we make it our priority to serve you in this task.
Our Journal
Sharing and formalising the results of our research is extremely important to us.
That’s why, in addition to our books, we regularly publish detailed watch reviews and collectors’ stories. We also work in collaboration with external contributors to cover as much interesting information as possible.
Be sure to check out our articles in the Journal section.
Our Digital Books
We are delighted to announce the creation of a new range of digital books dedicated to important and iconic watches. We have imagined these books in the same way as our printed books, using the research and analysis methodology that has characterised us for many years.
These books can be downloaded free of charge by Explorer Members of the Watchfid Club.
INTERVIEW CLAUDIO SANTUCCI
Claudio and his team at Giò Forma have designed the stage for the closing ceremony of the Olympic Games in Verona.
Claudio’s studio, that he co-owns with Florian Boje and Cristiana Picco, is called Gio’ Forma. It is unique in that they are able to work equally well in architecture, events, exhibitions, fashion, theatre and music. There is probably no other design studio in Europe with these multi-skills. Some of their most notable projects include the Maraya Concert Hall in Al Ula, Saudi Arabia – the world’s largest mirrored building – the Tree of Life for the Expo 2015 in Milan, the recently inaugurated FAO Museum in Rome, and four premieres at La Scala.
In 2026, we will celebrate both the 100th anniversary of the Nivada brand and the 65th anniversary of its iconic Chronomaster model.
For this occasion, we have decided to publish a new digital book dedicated to the very first generation of Chronomaster: the famous Chronograph Aviator Sea Diver.
This comprehensive guide will help watch enthusiasts to better understand the whole story about this iconic watch, and to be able to analyze – and buy! – their model carefully.
Furthermore, we have decided to sell a unique collection or very rare Chronograph models.
DAYTONA PAUL NEWMAN ONLY
Probably the most comprehensive guide to these models available today.
The Rolex Cosmograph Daytona “Paul Newman” is arguably the most iconic watch model in the eyes of the general public – across all brands.
Produced between approximately 1966/67 and 1972, it is extremely difficult – if not impossible – to know a precise number of Cosmograph Daytonas originally sold with this exotic dial.
MOONWATCH DIALS
150 dials that made the history of the OMEGA Speedmaster Moonwatch.
This historical and aesthetic volume represents a unique opportunity to own the complete archive of all Speedmaster Moonwatch dials commercialized since 1957.
Hand-bound, one at a time, designed and conceived in a luxurious, handcrafted box, complete with a poster and an individual certificate, it is limited to 150 numbered and signed copies.
NOW AVAILABLE – SEAMASTER ONLY
The OMEGA diver’s watch.
This historical and technical new volume in the “ONLY” collection focuses on diving models and particularly on the Seamaster 300.