Our Latest Book
This historical and technical new volume in the “ONLY” collection focuses on diving models and particularly on the Seamaster 300.
With regards to the latter, the authors have adopted their characteristic in-depth analytical methodology now deployed for over a decade.
Artefacts
We love watches, but also all the rare and elegant items associated with the world of watchmaking. The design, originality and quality of craftsmanship of prestigious manufacturers are the criteria that motivate us to purchase them.
We often buy these collectibles for ourselves, our offices or our homes, and have now decided to share them with our fellow collectors and connoisseurs.
Art Gallery
Cecilia Mendoza’s artworks are in private collections all over the world and have been featured in many important media.
In 2022, she started a collaboration with Watchfid, allowing collectors to see her paintings and drawings in our Milan office. Her drawing of a Rolex Daytona was featured in our Rolex Cosmograph Daytona book
The Journal
Sharing and formalising the results of our research is extremely important to us.
That’s why, in addition to our books, we regularly publish detailed watch reviews and collectors’ stories. We also work in collaboration with external contributors to cover as much interesting information as possible.
Be sure to check out our articles in the Journal section.
Our Services
Watchfid gives collectors not only opportunities to buy, but also the possibility of selling their own watches in the best conditions. This is very often a fundamental requirement for collectors in terms of managing their collections.
Watchfid consequently offers all watch owners several simple and effective solutions that respond to these expectations.
In each case, the sole priority is the collector’s interest.
Our Value Proposal
It is more than just selling watches.
The Watchfid concept is unique and based on the huge research and the reference books of its founding partners during the last 15 years.
It is not centered on a specific activity, but on a defined target client segment. Watchfid is a comprehensive ecosystem devoted to watch lovers.
Our Organization
Purchasing a collectors’ watch is generally not an easy exercise. The diversity of pieces on offer and price inflation demand a certain degree of insight.
Thanks to an efficient organization and the consolidated background of our team, we make it our priority to serve you in this task.
Protect your watch collection, at home, in a safe or on your wrist. Anywhere in the world.
Watch For Life is a consultancy firm specialising in the protection of watch collections.
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OMEGA COLLECTION FOR SALE
This collection is exceptional for two reasons.
Firstly, the selection of watches. Secondly, the exceptional quality of each of them.
This close relationship with the world of Omega, combined with the recognition gained through our reference publications, has enabled us to build a unique network of passionate collectors. This distinctive positioning now allows us to present an exceptional collection of 50 Omega watches, produced during a 50-year period between the 1940s and the 1990s. This collection is the result of a collector’s passion, knowledge and patience in bringing together these particularly representative models.
INTERVIEW CLAUDIO SANTUCCI
Claudio and his team at Giò Forma have designed the stage for the closing ceremony of the Olympic Games in Verona.
Claudio’s studio, that he co-owns with Florian Boje and Cristiana Picco, is called Gio’ Forma. It is unique in that they are able to work equally well in architecture, events, exhibitions, fashion, theatre and music. There is probably no other design studio in Europe with these multi-skills. Some of their most notable projects include the Maraya Concert Hall in Al Ula, Saudi Arabia – the world’s largest mirrored building – the Tree of Life for the Expo 2015 in Milan, the recently inaugurated FAO Museum in Rome, and four premieres at La Scala.
In 2026, we will celebrate both the 100th anniversary of the Nivada brand and the 65th anniversary of its iconic Chronomaster model.
For this occasion, we have decided to publish a new digital book dedicated to the very first generation of Chronomaster: the famous Chronograph Aviator Sea Diver.
This comprehensive guide will help watch enthusiasts to better understand the whole story about this iconic watch, and to be able to analyze – and buy! – their model carefully.
Furthermore, we have decided to sell a unique collection or very rare Chronograph models.
DAYTONA PAUL NEWMAN ONLY
Probably the most comprehensive guide to these models available today.
The Rolex Cosmograph Daytona “Paul Newman” is arguably the most iconic watch model in the eyes of the general public – across all brands.
Produced between approximately 1966/67 and 1972, it is extremely difficult – if not impossible – to know a precise number of Cosmograph Daytonas originally sold with this exotic dial.
MOONWATCH DIALS
150 dials that made the history of the OMEGA Speedmaster Moonwatch.
This historical and aesthetic volume represents a unique opportunity to own the complete archive of all Speedmaster Moonwatch dials commercialized since 1957.
Hand-bound, one at a time, designed and conceived in a luxurious, handcrafted box, complete with a poster and an individual certificate, it is limited to 150 numbered and signed copies.
NOW AVAILABLE – SEAMASTER ONLY
The OMEGA diver’s watch.
This historical and technical new volume in the “ONLY” collection focuses on diving models and particularly on the Seamaster 300.
WATCHFID COLLECTIBLES
A new collection of thematic books available in both digital and printed versions
We are thrilled to introduce this brand-new series of books tailored for watch aficionados.
Each book is available in both digital and printed version. English, French and Italian.
Start your collection now!
